byngHomeAbout gives small businesses transparency and control over business.

Capitalise has already helped thousands of small businesses reach more than £1.7 billion in approved funding giving them a clearer way to grow and they've built connections with over 2,000 accounting firms.

2016 - Now
QED, Hambro Perks, Gauss, Experian

The opportunity

In 2016, after the 2008 Financial Crisis, bank branches were closing at fast clip and new financial products appearing every month.

Small businesses, with little time or experience, were disconnected from financial services.

Co-founders Paul Surtees and Ollie Maitland set about solving that customer challenge to make business finance more transparent and put business owners and their advisers in control.

The journey

A timeline of Capitalise's growth...

Start-up phase
Market and competitor research
2015 - 2016
Going deep into the small business finance market
Launch MVP at Finnovate
2016 - 2018
Onboard lenders and prove out revenue model
Raise Series A
2019 - 2021
Raise series A to grow our adviser-led funding platform
Experian strategic partnership
2021 - 2023
Receive strategic investment and add credit data products
Profitability phase
A switch to profitability
2024 - Now
Focus on organic and debt led growth

How we did it?

Using a research led approach the business was founded as a customer-first approach.


Strong data analysis identified cohorts with positive unit economics leading to a successful path to profitability.