In the run up to the London 2012 Olympics there was a growing demand for sport coaching in the UK. The local authorities and county sports partnerships lacked a common system to recruit, train and onboard local sports coaches at scale.

ProfileGuru created a SaaS product to solve this challenge. The platform grew to over 200,000 sports coaches and was licensed by over 40 CSPs (county sports partnerships) and Sport England for their national Sports Makers volunteering programme.